While I have impressed my strong suggestion on having some sort of analytics on your website, I just wanted to cover a few perks of doing so. First, let me remind you that Google Analytics is FREE and quite simple to set up. Also, when setting the Analytics up, why don’t you jump on over to Google Webmaster Tools and hook up that bad boy too! The bonus is that when you sign up under one email that they are all accessible without having to login and out of anything, one login – BONUS!
So, what’s the point right?
Well, when you run any sort of email campaign, put any time or money into social media, print marketing, and ads on Facebook or Google Adwords – don’t you think it would behoove you to see how those dollars are doing? What about if you paid for ads on Yelp or for a listing on Angie’s list? Do you enjoy throwing money around? By the way, if you do, feel free to send some my way. But if not, how do you know if the money and time is working for your advantage? That’s the point!
What can Google Analytics Tell Me?
You select a date range and it can provide you with probably more information than you will ever need. However, a good place to start would be with an Overview of the Audience which shows the number of Page Views, the Users and the Sessions, number of Pages/Session, Bounce Rate and a few others. Then there is a pie chart to the right that has New and Returning Visitors for that same date range. If you are getting more New Visitors, I see this as a good thing in that there are more new folks finding you.
These are pretty self explanatory in that the Sessions are the New + the Returning Visitors = Total Visitors. The Page Views are the number of pages on your site that they looked at with the Average Pages/Session and Duration being clear. One thing that has been known to be bad is the Bounce Rate.
If the Bounce Rate is high, it is said that they didn’t find what they needed and left, but that isn’t always the case. Maybe you directed the visitors to the right page; they found your contact information and called you. That would still be a bounce, so depending on your site and type of business; I wouldn’t put too much weight on this.
Referrals are Great to Check out Too!
On the left navigation, I’d check out Acquisition and see where All Traffic is coming from. This is a great place to see the Medium of your traffic and whether the majority of your traffic is coming from Organic, CPC (if you have it), Referrals or None (which is type in, or direct traffic – they typed in your URL).
The Source provides valuable information in that you can determine where the traffic is coming from albeit Facebook, Twitter, Google, Yahoo!, LinkedIn, your email marketing campaign, Angie’s List and so forth. This can give you valuable information on things you can improve on, where to improve your efforts, like on social media, or your email marketing campaign and so forth.
That’s a Wrap
I hope that you have found this even slightly insightful and that it encourages you to set up or actually open up your Google Analytics account and review what’s been going on with your traffic. Let me know if you have any questions or you need any assistance.
As I have said once before – if you are spending money on marketing then it must be worth your time. If it is worth your time to market, then it should be worth your time to verify those efforts are working, right? If not, then by all means, throw your money away! 😉
Thanks for stopping by. If you have any questions on Google Analytics or you need some assistance with search engine optimization, paid advertising or social media marketing, I’d love to help so contact me and I will reach out to you!