Well, it’s about the people, but if they aren’t educated about your product or service, it’s pretty much lost, don’t you think? Whether you are in Corporate America, have your own business in Internet Marketing such as myself or have a Network Marketing business, you need to be sure your potential customers understand what you are offering. I think that if they are able to understand better what you are offering, they will see the value and more than likely see the need to have your product or service. Plus, they could see how it could help others and they may spread the word about you and your product or services so it essentially just sells itself.
Wake up… that doesn’t mean you don’t have to work, you will still need to work your business and be sure you are out there networking, scheduling appointments or one-on-ones with other business professionals, learning more about your business and exposing yourself and your business to the world.
Sales has always been like a taboo thing with me. I don’t like pushy sales people and never have seen myself as a good sales person. I know, right! Yet, here I am in a very successful business over a short period of time getting the large majority of my business from word of mouth and referrals.
The way it has worked really well with me is to schedule one-on-ones with other like minded business professional to see how I can provide value to them and to educate them about my business. Often times I find that while they nod about what I do, when it actually gets down to it, they really never understood in the first place. They begin to ask more and more questions and now they have truly began to understand my business. So, now they are better equipped to be a business partner for me but now are beginning to see that they need my services or help. They may have thought they knew what I did before and “didn’t need my services” and now as they begin to grasp what it is that I do, the tables turn a bit.
See, the point here is that while I was “doing sales” I wasn’t actually selling myself but explaining to them what I do so that they could better refer to me. But, at the same time, they began to see the true value of my services for their business. This was all done in a friendly manner, wasn’t threatening so they had their defenses down and they were ready to learn. They did just that, they learned and saw my value as well as were better equipped to refer others to me.
I hope that this has provided you with more value into how to go into networking, meeting others and the perception that sales is about being pushy…. but rather to think of yourself as an educator of your product and services. When you do this, they will come to you. It’s not all perfect and rosy, but you get it. I would love to hear your thoughts on this.
Otherwise, if I could provide you with more education about my services in search engine optimization, paid advertising on Google or social media marketing services and consulting, please do let me know…. I would love to help you understand better. Contact us me firstname.lastname@example.org.