1. Setting up multiple campaigns to see which one does best is a great idea. Sometimes, the one you think is best ends up performing the worst. So it’s good to have other options out there. Plus, it shows you what your clients and prospects will respond too.

  2. I’ve had the nightmares in the past with PPC campaigns until I got a better handle on them. Yes, in some cases you DO need to pay to play, but it can really work out in your favor. These are really great tips on how to get going. Like you said, that keyword research can really make a difference in the activity that you get. Gotta say the right thing for people to click it!

  3. Wow…thanks for the shout-out, Kristen! I’m so glad to have you at my side…and covering my back. Highly recommend you to anyone who is interested in taking their business to the next level.

  4. Great information, Kristen! I don’t have a lot of experience with campaigns, but between your two part series, I have learned a lot! Will definitely be back to review again once I’m ready! Thanks!


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