When you think of a blog, what do you think? Do you think of the mommy bloggers and how they are chatting about cleaning house, tips and tricks of raising kids on a budget? Do you think of the heath nut who shares the right foods to eat and exercise? Do you see it as just a longer and bigger (much bigger) version of the social media status – this is what I did this weekend? Do you see it as a travel agent journal entry?
A blog is…
Well, a blog is all of these things! All of them are folks sharing their experience and expertise in whatever they love, like or do and just sharing it with the world. This is a great opportunity for business owners to do just that, share their experience in the industry. What better way to take apart your products and services and explain, in detail, each and every moving part, but in a manner that helps your consumers learn more about your business.
An Example – SEO Blog
Take search engine optimization (SEO) for example, a very complicated topic and a lot of folks just don’t understand it. Don’t get me going about how things constantly change, or about the algorithm and how that changes often. Essentially, the basics are the same – which is you need to provide valuable content that shows you are an authority in your industry to the consumer. This, in turn, it rated by search engines, along with background ninja seo tricks like link building, internal links, meta data like descriptions and title tags. However, folks may not understand it and not understand how I can help them – either by doing the work for them, or actually teaching them how to DIY.
So, I blog… trust me, it isn’t because I am a mommy blogger and love to do it (not saying they all do either) but because my industry is often misunderstood, but essential and I want small business owners to be able to compete. The internet is a wonderful thing – it gives small business owners the opportunity to take a piece of real estate and share their business, just like bigger business.
I don’t always have the opportunity to speak with people in that they don’t understand enough to reach out or don’t see the value. If you don’t see the value, then it’s likely you don’t understand. I want to be sure you understand at least bits and pieces and I want to provide you with the tools to improve your real estate on the internet. So, I provide blogs that take pieces of what I do to help lay down the law, per say and explain the pieces of SEO and how YOU, the business owner, can educate yourself about it.
This way you can learn how to optimize your website, make your website more readable, provide more value to your consumers all while giving your website a better opportunity to show up in search, increase in your search engine rankings and therefore reach more potential consumers.
Why YOU should blog
Blogging gives YOU the same opportunity to explain your products and services to your consumers. I love when MLM (Multi-Level Marketing) folks tell me that they have a template site. My response is, that is a choice, you can ALWAYS create your own website and blog about your products, then redirect to your template site when they are ready to buy.
Blogging sets you apart from your competition because you are taking the extra time to try to reach followers and provide THEM about your industry. Remember, it isn’t about us, it’s about them. We need to help them understand.Blogging sets you apart and makes you an expert in your industry + it's great for SEO value! Click To Tweet
Blogging makes you human because your personality usually comes out, I know mine does, and people see that I am real and hopefully my passion for what I am doing comes out. I truly want to help consumers.
I hope this has been helpful, please let me know if you have any questions about blogging or search engine optimization. Contact me, I’d love to help.
So, why do YOU blog? If you aren’t blogging, what’s holding you back?