Think about it, you live in your home and if you had a brick and mortar business, you’d be there 8 ish hours a day. Now, if you don’t have a storefront, then your website IS your business presence. So, it’s important that you take care of it, regularly.
SEO set up versus monthly SEO maintenance
I had a gal come up to me once and said that her website was optimized. I said, oh, so you are working on it monthly and doing xyz and she cocked her head and looked at me and said, umm, no. She continued and said her website designer said it was optimized. Okay, hold the phone… and I’m not dissing on website builders, but usually, they are the designers and then they are done with the website. They may do monthly maintenance as far as plugin update, backups and hosting stuff, but are they reviewing your content, updating your meta tags, adding links to other pages on your site? Yea, I didn’t think so.
Now, they MAY have set up your website with global meta tags, which is fine to start with but you really need unique meta data for EVERY page/blog. They may have set up plugins to make the SEO process easier. They may have added Google Analytics linking to your website (I find not all do this even). They may have created your sitemap (some don’t even do this) and then may have submitted it to search engines (or this).
Not even just that, but I am pretty sure they aren’t logging onto your website and taking the time to optimize each and every page/post with unique meta tags, keyword rich header and alt tags, adding internal links to other pages on your site and reviewing and adding your content to be sure it is keyword rich for that page. Then, after that is done for every page, going back and doing it again. So, no, chances are they aren’t optimizing it monthly. However, they may have set it up for you.
What’s the difference?
Let’s go back to the part about how your website is like your house. When you buy your house and put all of your furniture and appliances in it, are you done? HA! Hardly, right? As a homeowner, we are never done. You may add decorations to your website, clean it regularly (hopefully), spring cleaning even, and then handy man projects or repair things that are broken.
With your business, your website, you won’t ever be done either – part of life. Because, once you have all of the (the furniture), you want to make it visually appealing with fonts, graphics, etc (pictures, flowers, etc) and then you have regular maintenance that needs to be done like hosting, plugins and SEO (housekeeping/cleaning). You may even redesign your site for branding or updating (redecorate for the holidays).
So, as you are updating your website, keeping it fresh, adding more content as your products/services change, know that you are doing your business right. You wouldn’t move into a new house, unpack your stuff and never update, never decorate, never clean, now would you? I think not.Updating your website is like cleaning your home regularly. It benefits you, your customers & your SEO. Click To Tweet
The Bottom Line
It’s not a one and done sort of thing. Once you get your website, take the time to learn to optimize your website or outsource the SEO efforts to someone who knows what they are doing. Luckily for you, I can do either. I can optimize your site for you or, I can consult with you and teach you the tools you need to optimize your website on a monthly basis. Yes, you will have plenty to do after, but realize that SEO is for the long run and your business will thank you for it.
After all, without traffic/customers, you don’t have a business. If you have a website and not a store front, you are hoping that customers find you and they can’t find you if the search engines don’t find you which in turn makes it possible for your consumers to find you in the search engine results pages.
Contact me if you have any questions or if you would like to get together and go over what YOU can do for your website to make it more visible online.
So, how often are you optimizing your website?