Okay, maybe YOUR social media is killing it, but mine….it isn’t and I just bought a clue so work with me here and let’s see if you really aren’t killing it like you thought you were. By the way, I thought I was and well, I just woke up… so let’s drift out of this dream together and Get Real!
So, my question to you is….why do you do it – social media I mean. Do you have a point, or purpose for your weekly, hopefully multiple daily, posts on social media? Do you have a plan on what it’s supposed to be doing for you and how you plan to get there? Are you lost on how to do it – if so get an awesome DIY video course here.
What’s your end game?
I’ve been thinking about this a lot since a social media conference in Chicago back in September (That awesomeness can be seen via these links – Part 1 and Part 2). I have been “doing” my blogs and social media to help provide value to consumers as well as help business owners to understand what SEO is and how search engine optimization, blogging and social media can help their business growth. I also posted on social media and have increased my numbers there as well, as far as my consistency of my posting, my numbers of posts per day, followers, boosts, ads and providing value, I like to think, in order to get engagement, but why?
Why do you post on social media?
I mean, I get it… we post to provide value to our followers, to educate to help them understand and to motivate them and get them to engage… but WHY? Why are we doing this? Don’t laugh, but then it like clicked recently… Kristen, you haven’t SET UP your end game… which is adding them to your list, getting them to your website which in turn hopefully turns them into a customer versus just a follower, or an engaged follower. Go below this post and you can opt in right there.. or the side bar – easy peasy!Do you know why you are posting on social media & what your end game is? Click To Tweet
Sure, some are followers are just friends and won’t get to my list, or they are on my list and won’t ever convert but they aren’t always meant to be consumers but vessels TO other consumers. They are my “content spreaders” if you will.
I was missing out on the end game step, to engage them and help push them over to my list, because THAT is where my end game is. The money is in your list and on your website, which is where your products and services are, but the list helps get those products and services out to your followers, consumers and potential consumers on a consistent and regular basis.
Surely you don’t think that your followers are heading over to your website on a regular basis just to see what good shit you are writing and what value you have to provide them today. Nope! They aren’t even going to your social media and scanning your wall to see what you have to provide. They ARE going to THEIR social media walls to see what is in their feed. Duh people… it’s about them… think of them like a selfish teenager. Trust me on this, I totally have this one down – with two girls – 16 and 19… we have girly selfie drama for sure. But anyways…News flash, your followers aren’t running to your page to see what you are doing – go to them! Click To Tweet
What the end game looks like
So, I’m been thinking this through and if my end game were set up, it would be something like what I have now, but adding in my freebies into the mix, in between those industry posts and motivation posts, sprinkled over on Twitter between my blog posts and those quotes. The free down loads are just like the other industry type posts that I provide but it’s not just value in reading it’s something they can have… in their hands to download, it’s like a gift. That’s more valuable than just a link to go read this or that, right?
So, these free downloads of data, ebooks, checklists and super ninja tricks (oh I have ninja skills.. you just wait) are sprinkled around social media in Pinterest, Twitter, Facebook, Google+ and even over in my blogs, embedded, just to remind them about it as they are reading. Would you be more inclined for fork over your email address for something like that rather than a…here, sign up for my list for my monthly updates… boring right!?
Clarify your end game and take action
So now my end game just got clearer and now it’s time for action. I’m on it. What about you? Were you killing it as much as you thought you were? Are you providing valuable content that is worthy of getting someone’s email address in exchange for it? Do you have your email marketing list started and are putting yourself in front of your target market on a regular (but not annoying) basis?
Bottom line:Clarify your end game so you can provide actionable value to your consumers & score big! Click To Tweet
I hope I was wrong and you really WERE killing it, but feel free to let me know how you are doing in the comments below. If you weren’t killing it, like me, know you ARE NOT alone but only you can make that change and I would be happy to help you KILL IT albeit with social media, stepping up your blogging game for content freebies or your email marketing. And hey, if you know you need to be on social media and just need a little help to do it yourself, then this Facebook video series is for YOU!
Thanks and don’t forget to let me know how YOU are doing!