MUST have, a little harsh, right? But seriously… follow me on this quick little blog and you’ll see what I mean. I have taught social media classes and being in marketing, I have come across all kinds of business owners and thought.. why aren’t you all-in with your business?
And there are other reasons for why people aren’t creating business pages for their business so thought I would debunk those and encourage you (strongly) for why you MUST have a separate business page for your business.
1/2 – All the cool cats are doing it.
Okay, that really isn’t one of the reasons, but I thought, for those who are followers, this is a good (eh, kinda) reason on why to have a business page. It’s exciting and if everyone else is doing it, why not?So really, why don't you have a FB biz page for your biz? Need help with it, let me know. Click To Tweet
1 – You ARE running a business, right?
I think that when you are creating a business page, it is putting you and your business out there and giving it life, so why wouldn’t you create a business page? When I started my business, I started off with business cards and was debating on how many to buy… and thought, this isn’t a hobby, it is a business and I am all in… so I ordered the most I could, 5000. Lol I still have many of those.. but hey, I had faith in me and my business to put it out there. You should too!
2 – Those are the rules
Not all social profiles require you to have a business account if you are running a business, Facebook on the other hand, does. “Personal profiles are for non-commercial use and represent individual people”. That’s pretty clear and simple. You CAN share stuff from your business page to your personal account though.
Speaking of, if you are creating content on your business page and share it on your personal account, it links back to your business and you can still get the viral appeal if that post does spread.
3 – You don’t want to go to FB jail
Spinning off #2, if Facebook finds out you are running a business on your personal account, they can shut you down, or send you to FB jail. I hear that is like pausing your account or locking you out for a period of time.
Way I see it is this… what are you willing to risk? If you continue running your business through your personal account and get shut down, will your business suffer? Are you willing to lose all of those contacts, all of that content by not following the rules? I’m not, but think about it.
4 – You can boost posts and run ads
There are perks to having a business page and it’s kind of two fold. Reminder, Facebook was set up by college kids to communicate with other students… and businesses, as they always do, find a way to tap into the market. Great idea, because businesses need to be where their consumers are, and well, they ARE on social media. However, due to the filters on Facebook, they kind of force businesses to ‘pay to play’ meaning, you want to reach new followers or your current ones, you need to pay. You can boost your posts to reach your followers, their friends or a targeted market.
Further, you can run ads to increase your following and reach, promote specials with ads, get sign-ups for your email list (you do know that is where your gold is, right?) and target a specific demographic based on interests in Facebook. This is pretty amazing, something you can’t do with your personal profile.
5 – You don’t want to piss off your friends
Seriously, think about it. The more you post on your personal profile about your business, the more you might be pissing off your friends. While Facebook does filter your personal profile, it isn’t as heavily filtered as your business page so there is a stronger likelihood that your friends who communicate with you on a regular basis may be seeing more of your business stuff, if you are doing this.This should be the biggie, don't piss off your friends by running your biz on your personal FB acct. Click To Tweet
However, on a side note, if you are truly running your business on social media like you should… you aren’t blasting me me me. When you are running your business, it is about the consumer and ‘what’s in it for them’ so if you are constantly pushing our your products and buy me buy me without motivation, inspiration, self-help, health, fun and more engaging posts… you are likely pissing off your customers too… but that’s another post.. oh, like this one – It’s Not About You!
Anyways, I hope these 5 ½ points help you see the value and need to create your Facebook page, if you haven’t already. Get out there and tackle your business 100%, all-in and the right way. If you are in need of some additional help on the basics of Facebook, I am setting up DIY video series on social media and Facebook. Be sure to sign up for my email list to stay tuned, it’s coming up in the next month.