1. Kristen this is so helpful. I don’t have Google Analytics set up yet, but it is on the top of my list. You are such an expert in this area. I imagine your clients feel secure in having you help with the marketing!

  2. Lots of great info in this post again, Kristen! I do have Google Analytics set up on my site, but I don’t have Google Search Console. At least I don’t think I do. I also have Yoast, so get some of the benefits you mentioned from it. It sounds like I should ask my web person to make sure Google Search Console is up and ready on my website.

  3. As usual, Kristen, you offer so much useful information. I do have Google Analytics set up but am unsure about Google Search Console. Clearly, I am not taking the full advantage of these tools, but, as always, you inspire me to investigate further.

  4. Google Analytics and its different aspects confuse and mesmerize many people, yet you’ve done a nice job of simplifying the topic. Great tip about Yoast and XML site map–I’ve run into a few pages that I should have hidden, so I’ll be checking that out. Google’s tool names always befuddle me; I’m assuming the analytics dashboard I’m looking at is Search Console. 😉 The component I haven’t used is tracking and conversion, which is still a bit of a mystery to me. Great job on helping us understand what we should be doing and why.

    • Google Search Console is the old Google Webmaster Tools and IS different from Google Analytics. I recently looked (like when I wrote this), yours is not linked. Check on Analytics, then to Tools and linked properties. Thanks Meghan

  5. I have a dumb question. My hubby set up my GA etc for me. How do I know if he set up the search console? I know he set up a handful of things related to GA, but I want to make sure I’ve got it all. I know that I see the webmaster tools when I go into GA, but will it look different / say something else if I have search console enabled?

    • Easiest way to check Jennifer… go to your Google Analytics, then to Admin, then to Property, All Products under Product Linking, it will show a list of linked Products. I have Search Console Linked. If not, this is where you would do it.

  6. Kristen, thanks for reminding me I’m not taking advantage of everything Google Search Console has to offer – especially the 404 redirects. As always very comprehensive.

  7. I must admit that I have not been using my google console to its maximum capacity. My site map is still pending and I keep procrastinating its set up. This comes as a reminder to me Kristen, and I am doing it right away. Thank you for the useful information about Yoast and XML site map. There are so many pages I have that I wish they were hidden. I need to work on them too.

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