• Home
  • Why a Website?
  • What Is SEO?
    • Social Media
      • Social Audit
  • What is PPC?
  • Tools
    • Referrals
  • Blog
  • Contact
    • About AVB
    • Podcasts & Guest Spots
    • Schedule w/ Me
    • Testimonials
      • Leave a Testimonial

A Visual Business

You are here: Home / blog / Just Because You Can – Doesn’t Mean You Should, Seriously!

Just Because You Can – Doesn’t Mean You Should, Seriously!

in blog, small business owners, time management on 07/29/15

Time is money - be sure to outsource where not cost efficientMany entrepreneurs and business owners have that “I can do everything” mentality and quite honestly, I have had it too. (maybe still do, on some things, but shhh!) However, the harsh reality is we really can’t do it all and we shouldn’t!

Your entrepreneurial skills

We all have different skill sets, making us more useful and effective in certain ways over others. This kind of mentality is what often leads to a compromise between the quality of output and our ultimate productivity.  Think about it, we just aren’t that good, at everything.  This is why it is incredibly important, even for us entrepreneurs, to have a team to work with or outsource to.  You are likely one of those entrepreneurs, like me, who don’t have a team, so in this case, seek out those whom you know, like and trust and can do business with.

Outsource where necessary for better quality

As most entrepreneurs are the visionary to their own company, you don’t necessarily know everything that goes into all aspects of maintaining your business. You may think you do, but don’t kid yourself, you don’t.

What’s your expertise?

Consider what you do for a living as your expertise and outsource the rest. Sure, you may not start doing it that way, but ultimately, that should be your goal… or are you one of those who prefers to work yourself into the ground?  Yea, didn’t think so, so start planning to outsource where you lack knowledge and experience.

Typical outsourcing might be specialty skills like legal work, accounting or taxes, website stuff, paid advertising, graphic design, social media and etc.  Most of these require a specific skill set and/or specialized education in order to be compliant, or heck, just don’t well or right without tossing money out the window.

Mundane “monkey work” tasks

Let’s not forget those day to day mundane tasks, otherwise known as “monkey work”. You know them well – they need to be done, they are easy to do but a pain in the rear. Again, you are capable of doing these things but the cost of you doing them, is that beneficial? It’s not whether you can or can’t do them here.. but are you spending the right time on the right things?  Time is money, be sure you are spending your time where you make the most money. I know it seems simple, and it is.. just give it a go!  Your business will be better off by outsourcing the tasks that are out of your spectrum and below your “paygrade”.  Let the experts who have the knowledge and the know how to do high quality work as well as the mundane tasks.

Time is money, be sure you are spending your time where you make the most money. Click To Tweet

Outsourcing for Productivity

Doing what you know and what you are good at comes naturally to you, just as it does others.  Therefore, it gets done with less time, less stress and better quality.  By honing in on what you are good at and outsourcing the rest to others, you are going to create a more productive business for yourself and others.  Time is money, and the lack of productivity is wasted time, meaning wasted money.

Suck it up, sometimes you just need to spend the money

You might hate the idea of spending money on something you think or know you can take on yourself; but when it comes down to it most often it is better to spend the money to hire someone else to do the task in which you lack know-how or is a waste of your time.  This will free you up to do more of what you are good at, making your business more productive. Sweet spot is where you spend the right time for the right money

Where is your sweet spot?

You have a sweet spot, that is what you are good at and paid well for doing. The mundane tasks and the things that are outside of your knowledge need to be outsourced. Consider this example.. 1 – your sweet spot work is $50/hr. 2 –  the tasks that require extra work for you because they are outside of your knowledge and experience wastes more time. 3 –  the mundane tasks waste time where you could be making more money.  So, if you work outside of your sweet spot, you are either spending more time to learn and do things you shouldn’t or are using your $50/hr brain doing $20/hr work.. either way.. it’s a waste, make sense?

Bottom line:

Your business has a sweet spot, be sure you are working in it! Click To Tweet

Every entrepreneur and business owner desires high quality work and productivity.  More often than not, doing it all yourself will lead to a lack in at least one or both of these areas.  In order to be the most successful in your industry, you will want to find vetted people whom you can outsource tasks to.  Using experts in their industry or field will free you up to do what it is that you do best and allowing those experts to do what they do best putting quality and productivity at its peak all the while saving you money and time in the long run.

Should you need any help with internet marketing, such as paid ads on Google, search engine optimization, email marketing, social media or a marketing consult to figure how what or how to do what you need, please contact me as I would love to be an extension of your business and team.

~Kristen

24 Comments

About Kristen Day

Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with having a professional and mobile responsive website, then implementing search engine optimization and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her hanging with her girlfriends, husband, drinking a margarita or shooting competition (not in that order).

« 6 Reasons Why You MUST Build Your List Right NOW
Get Your Crazy in Check »

Comments

  1. Jackie Harder says

    08/12/2015 at 10:47 AM

    Love it, Kristen! Exactly what entrepreneurs need to hear. Sometimes you want to learn how to do things, but I agree — you should focus your time and energy on those things that only you can do — and that bring you in the bucks! Super post.

    Reply
    • Kristen Wilson says

      08/12/2015 at 4:39 PM

      Thanks Jackie! I appreciate it! We really need to focus on our sweet spot, not the above or below, for sure.

      Reply
  2. Carol Rundle says

    08/12/2015 at 4:58 PM

    Great insight, Kristen! I highly recommend your SEO services for everyone. No kidding, folks! She rocks!

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:14 PM

      Awww, thanks Carol, I appreciate it!

      Reply
  3. Beverley Golden says

    08/12/2015 at 5:33 PM

    Often when I read about “outsourcing” I forget how much I actually do outsource. All my graphic designing and web upkeep, plus of course legal and accounting, are all done by outside sources and always have been whatever I’ve done in my life. I still think of outsourcing as getting a VA or hiring someone to do your social media for you. As a writer, I haven’t quite envisioned how I would let someone else write or create my social media posts or reply on my behalf. Maybe in time, I will have a mindset shift, however, I believe my writing and how I build relationships is really my strength. Now to fully monetize that would be wonderful. 😉 Thanks for the great reminder to play to our strengths, Kristen and leave the rest to someone who does it much better than us!

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:15 PM

      Wow, that is awesome Beverley. I still do a lot of that stuff. You are welcome for the reminder Bev! 😉

      Reply
  4. Roslyn Tanner Evans says

    08/12/2015 at 5:40 PM

    AS always, love your topics and clarity. Years ago I outsourced the accounting- whew- a relief as long as I keep decent records for her. It’s not exactly outsourcing but hubby does the trips to the post office. I have worked with a SEO/Website Master?coach this past 18 months & we just extended our contract. Stay tuned for some new looks- We do the jewelry, Social Media, product copywriting & trying to learn more. If I didn’t have my person- YOU would be it!

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:18 PM

      Thanks Roz, then you will like next weeks! 😉 I think that counts as outsourcing as you aren’t doing it! Glad you have someone to work with that you trust.. but thank you for selecting me as the back up! 😉

      Reply
  5. Katarina Andersson says

    08/12/2015 at 7:05 PM

    Great post Kristen, almost just what we talked about the other day…:-) Some things one needs to outsource even as a solo entrepreneur.

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:18 PM

      Actually Katarina, it was kind of what spurred my blog. Thanks!

      Reply
  6. Leslie Block says

    08/12/2015 at 10:26 PM

    Great information, I admit as a solo goer myself a little help at times would be nice. Women seem to always try and do it all by themselves.

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:19 PM

      Thanks Leslie. I am a solo goer myself too.. and like you.. a woman.. who insists on doing it all by themselves.. I still struggle with that!

      Reply
  7. Clive Maloney says

    08/13/2015 at 3:25 AM

    Outsourcing anything that others can do more quickly and cheaply than you is key to building a profitable business. The challenge for most is letting go and many see the expense as a cost rather than a saving. That kind of thinking keeps us stuck with the same old income and working the same long hours. I think what you’ve got to do is outsource one thing at a time, build confidence in the process, but also check you’ve got the right people behind you. You’re right, we have to ‘suck it up’ if we want to free ourselves from the mediocre levels of business that many of us experience. Great post Kristen!

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:19 PM

      So true Clive and I still struggle with it.. but there is such value in understanding this point!

      Reply
  8. Barbara Carr says

    08/13/2015 at 2:00 PM

    The tough part of being a high Type D perfectionist is outsourcing your “birthed baby” to someone who doesn’t have as much vested interest in my project as I do. Know it is a part of growing a business and that I do not have all the tools and training in all areas so thanks for the encouraging stretch!

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:21 PM

      Oh yes Barbara, I am VERY WELL aware of that birthed baby and that perfectionist mentality.. but trust that you will find someone who will want to work near as hard as you for you…. you’ve got this.. take baby steps!

      Reply
  9. Lisa Mason says

    08/13/2015 at 5:36 PM

    Very good advice! I know this, yet I can still use improving on staying in my “sweet spot” with my business. This post was a big reminder for me. Thanks so much!

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:21 PM

      So glad to hear Lisa and aren’t we all appreciative of these little reminders! 😉

      Reply
  10. Lorii Abela says

    08/15/2015 at 3:34 AM

    With the nature of my business, I need to outsource to do the important tasks in line with their expertise. They strongly support the operation of my business. Outsourcing is essential. It cannot be overemphasized.
    .

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:22 PM

      So true.. and hopefully those you outsource to Lorii represent your brand/business as you intended.

      Reply
  11. Beth says

    08/15/2015 at 11:07 AM

    I never fought the battle between doing certain things myself and outsourcing. I know myself well enough that there are just some things that are truly a waste of my time or out of my wheel house. I truly believe I have ultimately made more money as a result of this mentality.

    Reply
    • Kristen Wilson says

      08/18/2015 at 6:22 PM

      That is awesome Beth… good on you for knowing when to stay the heck out of the wheel house! 😉

      Reply
  12. Stacey Werner says

    01/26/2016 at 11:48 AM

    I need to work on this more. I tend to spread myself too thin, and think every idea needs to be made a reality!

    Reply
    • Kristen Wilson says

      01/27/2016 at 4:20 PM

      You aren’t alone Stacey.. we all (most women) try to do it all!

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search My Site

AVB Blog Categories

4 FREE SEO TIPS YOU CAN DO

Get 4 Easy Peasy SEO Tips you can do right now!

Managed Hosting for your WordPress Website

Siteground Hosting

Back Up your Business Data

Back Blaze backups

Join My Mailing List!

Get updates on SEO, PPC, website readability and small business in our monthly email! (double opt in so look for the email)

Don't forget to look for the confirmation email to double opt in for my email list.

Buy SEO Title & Meta Description eBook

Learn how to optimize your SEO Title & Meta Description

Known for SEO

Top Seo Agency in League City

Known for PPC Advertising

Top Pay-Per-Click (PPC) Agency in League City

Follow AVB!

A Visual Business on FacebookFollow Kristen on TwitterFollow AVB on Pinterest
Connect with Kristen on Linked In Follow AVB on Instagram

Learn About My Other Business

WTF Kristen

Managed Hosting for your WordPress Website

Create Images Quickly & Easily w/ Get Stencil

Get Stencil

Stock Photo Subscription Service

Depositphotos

Learn About My Other Business

Copyright © 2023 · A Visual Business