When talking about websites, it is important to make it easy for the reader, so they will continue reading. I call this website readability and have written a few blogs on how to allow the reader to scan or skim your content. Then, the hope is that they will comment and share the blog after, right?
Get them to comment and share
Of course we want them to comment because that begins some dialogue with the reader and helps to building the relationship. Plus, it’s good for search engine optimization (SEO) in that it tells Google, or any search engine, that the blog is interesting and relevant to others – providing a little authority. Then, after they comment, we want them to tell the world, hey, this was a super cool article about xyz, check it out.You want your readers to comment and share, so why not make it easy?? Click To Tweet
I’m writing based on the premise you have WordPress, however surely there are means within other websites to do something similar, so check out your Help section. Otherwise, the rest of this is geared mostly to the WP user.
Make it easy to comment
You’ll have a plugin for comments but please make sure it is easy to find and easy to do. Nothing like reading a really cool blog and having to search for where to comment or having to register for yet another site that we won’t likely ever use again JUST to comment on your blog. Remember, the point, make it easy for the reader and they will be more likely to ‘comply’.
Don’t forget to thank them for commenting and reply to their comments with any answers to questions or additional information about their comment.
Make it easy to share
You will likely have a different plugin to share and there are many out there. I have actually been
through a few for various reasons but find one that you like, that works well with your site (theme and version) and more specifically one that you know how to use. You will want to click on the settings and check out all of the items that you can do, the icons you can use, the links to your social media channels and any other specific settings – size, placement, what pages/posts it shows up on and etc. Again, the point here is we WANT them to share, if you make it hard, they won’t be able to or won’t want to.
Hopefully your settings were complete and they were able to tag you on Facebook (by adding a @YourBizName), on Google+ (by adding +YourBizName), on LinkedIn (by adding your name) or in Twitter (by adding @YourBizName). Now, keep in mind, it is not their job to seek your credentials to find you, but if you do see them sharing, please do thank them and engage in that post.
Twitter handle (ahem)
This one is kind of a pet peeve of mine, I must confess. FYI – the plugin settings almost always add the ability to add your Twitter handle and I believe most people share to Facebook or Twitter anyways, so why not make it easier? The cool thing about you adding your handle to your settings, you get notified of the share! What? That’s huge because you get your handle automatically added to the tweet and your reader didn’t have to do anything and you get notified. Score! Then, it is super easy to engage with them on Twitter. (Freebie Side Note: Click to tweets are awesome ways to get your reader to share and if set up properly as well WILL add your Twitter handle – SCORE!)
What do you think about this.. which would YOU prefer to see pop up when your reader shares?
I don’t know about you, but I prefer the last one!
Hopefully this has helped you to understand the importance of not only making your website easier to read, but easier to comment and share all the while giving them the opportunity to tag you. Remember, we don’t want to make our consumer work, that’s our job! The easier we make it for them, the better for everyone.
Let me know if you have any questions or need help. I am available for hourly consultation; I’ll even break it up in half hour sessions for you. Or, if you need help with your website readability or shareability, please do let me know.