1. This is really helpful, Kristen. I’ve done PPC before, and was never sure it actually drove business to my editorial site. It’s pretty complicated, as you mentioned, so I haven’t been doing those for a while! But often, I have a nagging sense that I should be. Hm! Need to think about this.

    • Oh gosh Susan, PPC is great to drive traffic but you have to know what you are doing and a specific goal, not a free for all. Let me know if you have any questions

  2. Kristen,
    The article are great on the click through and tips what to so is imperative to making our buissness at efficient Levels. Thanks for the great tips and information that is so important.

    Lori English

  3. I may have used a google credit years ago but didn’t know not to click on my own ad. Thanks for the info. Been doing FB ads so may not do google ad.

  4. Wow, it’s such a confusing world out there and I can see where people would get mixed up on this point. If I ever get to the stage where I want to set up paid ads I will definitely hire someone to help me.

  5. Great information. I have done PPC advertising for clients as well as for myself. It is a needed service especially for small business owners. They don’t have the time or energy to figure it out. Good luck with this service. I will share it with my small business clients.

    • Sounds good Sabrina and thank you. I’m kind of shocked that you offer PPC as an Admin Services Co, but hey, ya never know.

  6. Truthfully I would probably be one of those that would search and screw it all up….but know that I know…you make me smarter every day. Thanks!

  7. Great post, Kristen. It’s amazing that they charge for ‘impressions,’ too. Wouldn’t it be nice if I could charge a few pennies every time someone looked at my website?!

    • They don’t CHARGE for impressions for PPC unless you have that kind of campaign and then that is totally different…. however, it affects your Click Thru Rate Reba

  8. When it’s time for me to do this for my new site, I’m just going to call you to take care of it. I’d like to know how to do it, but I want to do it well and my expertise is way down here in this area and yours is way up there. I’d be a fool not to call you.

    • You are right Jennifer, you’d be a fool. LOL The thing Google advertises is that anyone can do it… and that is true… but only those who know what they are doing can do it WELL.

  9. Kristen. I love the way you write! Very whimsical but SO informative. I did not know this about the searches on Google. It makes sense now that you explain it. I would have been one of those creating impressions.. and probably clicks.

    • Why thank you Alene, so good to hear. I try to inform my clients not to search or click, but they still think, if they aren’t clicking, no worries. 😉

  10. I’m always learning something new from your Kristen. I haven’t reached the point yet of doing PPC ads and would have never known about “Impressions” counting as well. Will have to consult with you further when I get ready to some online adverts.

  11. Haven’t used PPC ads, Kristen. Thought about it but have not really pursued it yet. This was great info for the future and I will certainly consult you if I consider doing this in the future. You really know your “stuff”

    • That’s right Rachel.. while we don’t think it counts against us.. having the impression and not clicking is like telling Google that they provided info that wasn’t valuable.

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