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A Visual Business

You are here: Home / blog / 3 Easy Ways to Use Social Media to Boost Your Business

3 Easy Ways to Use Social Media to Boost Your Business

06/29/2016 By Kristen Day 41 Comments

Use the internet to build your businessAs a business owner, we are all bombarded by information on how to best market our company among many other things for our business.  For those who don’t primarily work in my industry, marketing, this can be very overwhelming thus pushing it to the ‘I’ll get to it later’ list of to-dos. It’s not that you, fellow business owner, don’t care about your business marketing strategy, it’s simply we you are overwhelmed and other ‘more pressing’ matters keep knocking any, current or new marketing ventures to the bottom of the list of tasks.

Keep in mind that you don’t have to do it all and quite honestly, you shouldn’t. But, you really need to be where your competitors and consumers are, to help build your business, so stop pushing that stuff down. Further, you don’t need to be on all social medias and doing it all, just take it via bite sized pieces.

What you CAN do on social media

Here are three easy things that you can do on social media sites that can help get your name out there and boost or brand your business.

  1. Show Off Your Work – Share what you doProvide value, share products and engage on social media

You likely sell some sort of product or provide a service, be sure you are sharing what you offer (products or services) as well as promotions, specials or behind the scenes on your business social media sites.  By showing photos of what you are working on, who you are working with or projects completed by your business, people can see the quality of work you do and how they can benefit from it.  Pictures, as we know speak MUCH louder than just using words, so be sure to help your work come to life or tell the story by using pictures that do the same.  Further, this gives people an image, helps tell the story, in their mind to associate with your business name and brand.  This is an easy way to keep your page active because you don’t have to try or think too hard about what content you can add to your page.  Just inform people about what you are doing and how your product or service improves people’s lives. Don’t forget though, you want to keep it all about them and not shove your product/service down their throat all the time. Mix it up.

Show of your work, tell your biz story but mix up your social media posts – cuz it’s not all about you!

Click to tweet
  1. Engage with your followers and other businesses

With your business Facebook page and other social media accounts, be sure to reply to people’s comments and questions.  One of the reasons for you being on different online platforms is to engage with your audience.  This is your opportunity to engage and interact with your followers. You get to learn what they like and what pains they have. This is a perfect place to assist them with those pains or thank them for their business.  Nobody likes to be ignored, even online, so a simple reply can go a long way.

It’s important to seek out other businesses, usually complimentary ones and engage with them. This helps to solidify other business referral partners and it increases the engagement on your social profiles. Not only that but you scratch their back, they will likely reciprocate – win-win!Use social media to share your business and reach your target market

  1. Share your expertise – provide value

Since you are a business owner, you must have the inside scoop of what is going on in your industry or the knowledge of new tools and know how.  You can easily share helpful tidbits that can help other business owners or your target market.  For example, if you provide lawn care service, you can share tips on how to prevent invasive plant species from growing in your yard. (Yea, good luck with that)  Helpful advice and practical knowledge is helpful to your customers or clients as well as your target market thus potential customers or clients.  It gives them information that they may not have known since they do not devote their time to your specific industry… it’s all about value.

Use social media to share your value and your products/services to your target market. #smtips

Click to tweet

Hopefully these few tips have been helpful for you on how you can increase your business or boom your brand on social media.  These shouldn’t take long or be very taxing on your schedule. Remember to push out the distractions, plan ahead and schedule and use your time wisely.  Should you need any help with your social media or heck, you haven’t even created your social media pages and not sure where to start, before the above tips, I have created a 8 week Facebook video series that is DIY and you will love, oh and it’s affordable too. Check it out and contact me with any questions.

~Kristen

Kristen Day on FacebookKristen Day on GoogleKristen Day on LinkedinKristen Day on Twitter
Kristen Day
Kristen Day
CEO/Founder of A Visual Business
Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with search engine optimization, social media marketing, email marketing and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her riding her Honda VTX1300 or drinking a margarita.

Filed Under: blog, small business owners, social media marketing Tagged With: engagement, outsourcing, social media

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Comments

  1. Susan Mary Malone says

    06/29/2016 at 10:51 AM

    Great tips, Kristen! I do share a lot of value from my biz handle, but I wonder if I give too much away? Do you have any tips for that? How do you know if you’re giving the right amount?

    Reply
    • Kristen Wilson says

      06/29/2016 at 9:08 PM

      Well Susan, that is a great question too.. so I ask you this.. as you are giving stuff away, are you getting something back in return, like their email address so you can add them to your list? Make that a priority!

      Reply
  2. Sabrina Quairoli says

    06/29/2016 at 11:51 AM

    I totally agree. Social media shouldn’t take too much time. Planning is a big part of the process of sharing. Schedule time once a week to research and then schedule to share for the next week. Adding this task to your schedule will save you time and minimize the lapse in posts. Thanks for sharing your tips.

    Reply
    • Kristen Wilson says

      06/29/2016 at 9:09 PM

      Yes, I knew you would have great tips for this too Sabrina. thank you!

      Reply
  3. Beverley Golden says

    06/29/2016 at 3:59 PM

    Great tips as always, Kristen. I agree that sharing and building relationships is really the key to growing and expanding our reach and our business on social media. I know LInkedIn is a great platform, yet I haven’t quite figured out yet how to use it to build my business(es).

    I think engaging and staying in conversations on social media is really the most important value it offers us. It does take a lot of time and personally not having an assistant, I find it becomes tiring at times, which is why I only focus on FB and Twitter right now. There really is so much ‘noise’ in the online world, our task is to find what works for us and to keep doing more of the same. And keep educating and offering valuable information, as you never know when you will be the ‘expert’ someone will come back to because of something you’ve shared.

    Reply
    • Kristen Wilson says

      06/29/2016 at 9:11 PM

      LinkedIn is great for B2B and not everyone can use it as well. You are also right that engaging is key as well to build that relationship.. if you aren’t building, then you aren’t growing your biz. Maybe outsource someone who knows you enough to speak in your voice or have some canned things you can use to reply… or heck… like you are doing, focus on the ones that work for you and spend a little time each day engaging. You are doing great Bev.

      Reply
  4. Kimberly says

    06/29/2016 at 5:00 PM

    Great tips! I am actively working on scheduling and batching so it doesn’t take me so much time!

    Reply
    • Kristen Wilson says

      06/29/2016 at 9:11 PM

      Scheduling is definitely key Kimberly. Be sure you are reusing your evergreen content too.

      Reply
  5. Tamuria says

    06/29/2016 at 5:21 PM

    Excellent tips for using social media Kristen. Planning ahead and scheduling really are time savers and I’m working on improving this. It’s so important to work out which of the many platforms works best for your business and to concentrate on a few, rather than trying to do them all.

    Reply
    • Kristen Wilson says

      06/29/2016 at 9:12 PM

      So true Tami, no need to be on ALL platforms, it’s just not efficient. Scheduling and trying to stay out of that rabbit hole is key too.

      Reply
  6. Joan Potter says

    06/29/2016 at 7:10 PM

    Great tips Kristen! I think the most insightful idea is that “It’s not all about you.” Mary Kay Ash (Founder of Mary Kay cosmetics) used to say that everyone had an invisible sign around their neck saying “Make me feel important.” Served her well!

    Reply
    • Kristen Wilson says

      06/29/2016 at 9:12 PM

      That’s right.. it just isn’t all about us. MkA clearly gets it Joan!

      Reply
  7. Trisha walker says

    06/30/2016 at 9:42 AM

    Kristin, I love all these tips, especially #3! Providing value is the best way for your ideal clients to get to know, like, and trust you. Thanks for the reminder that we shouldn’t try to do it all!!!

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:24 AM

      Seriously Trisha, that’s the key, we can push out as much as we want but w/o value, it’s pointless. lol

      Reply
  8. Jennifer Quisenberry says

    06/30/2016 at 12:40 PM

    Right on! A lot of people probably think I spend all day on social media. But I really don’t. I’ve got a system that works for me where I can promote what I want in just a few minutes each day. And then a couple of times a week, I’ll sit down and schedule some more material. Like I’m scheduling this one. You’ll see it pop up on Twitter, Facebook and Pinterest in the coming days! I’m all about making it easy. I love your tips. They are always so helpful.

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:25 AM

      I’m with you Jennifer. I spend the time to schedule for the week and then each day I check my social profiles and might come in near the end of the day again too. Thanks for the tips and for the shares. 😉

      Reply
  9. Rachel lavern says

    06/30/2016 at 2:10 PM

    I do just enough to stay on ‘life support’ on the social media sites. The bulk of my business comes from referrals, networking (live and LinkedIn) and the numerous events that I attend. I actually had a lot of engagement on Twitter and Facebook a few years ago until outsourced it…engagement dropped off and I just haven’t had the interest/time to build it up again.

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:26 AM

      You said that before Rachel and that’s great that you are getting most of yours from word of mouth and networking. I’m shocked you don’t get more online, but then again, if you aren’t putting the time in, that’s likely why.

      Reply
  10. Roslyn Tanner Evans says

    06/30/2016 at 2:56 PM

    Nice to know I apply the 3 tips you gave & they do work for me. I do find that coming up with or creating the osts I want for our different platforms take time, not the scheduling part. I do 7 posts a day on FB & 10 on Twitter, active on Pinterest & IG post irregularly, blog 1x week. It is a lot & my partner does our graphics, photography, copy, maintains website. We try to have 100 products at all times. Our preference is expressing our creativity but we are doing social marketing & without our coach, it would be very confusing.

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:27 AM

      I didn’t doubt you did Roz due to having the right people in your sphere. 😉 Glad you are doing the right things and have a process

      Reply
  11. Alene Geed says

    06/30/2016 at 3:33 PM

    Kristen. These tips were a great reminder to me. I am good about sharing my work of course, but need to add more information about the industry in general. Keeping people engaged is so important. I find sometimes that the posts I add in as ‘filler’ are often getting the most comments and likes.

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:24 AM

      Yea, sadly the fillers usually get more than what we want them to engage in.. but keep pushing out great content around the filler Alene.

      Reply
  12. Robin says

    06/30/2016 at 4:28 PM

    Great tips! As one who sells in more than one niche, it is always a balancing act of how much to share about each. I have been working on a grid, and your tips will help!

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:23 AM

      You got that right Robin, we have to continue to juggle.

      Reply
  13. Teresa says

    06/30/2016 at 7:38 PM

    Yes, I am trying to all that you suggest. I have learned a lot along the way too. I have a love / hate for social media… but I could not handle only connecting via in person meetings anymore. So, I guess I love it more. Thanks for all the great info.

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:23 AM

      I have that same love/hate Teresa and I am in the industry.. it is frustrating for sure. You are welcome!

      Reply
  14. Joan M Harrington says

    06/30/2016 at 9:01 PM

    Hi Kristen,

    Loved these tips! Being on social media and making sure you are doing all the right things to help your business is so important 🙂 These 3 easy ways to use social media will definately help boost your business in no time!

    Thanks so much for sharing your value!!

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:22 AM

      Thanks so much Joan, you are spot on!

      Reply
  15. Tandy Elisala says

    06/30/2016 at 11:52 PM

    Kristen, I love your tips. I struggled for a long time with feeling like I HAD to be everywhere. I decided to pick a few platforms and do those really well. One thing I’m still navigating is finding my ideal clients in groups.

    Reply
    • Kristen Wilson says

      07/01/2016 at 9:22 AM

      Being in social media I struggle with that too Tandy, you aren’t alone. But I, like you… had determined I just don’t have time. I also struggle with my target too.

      Reply
  16. Lisa Swanson says

    07/01/2016 at 11:19 AM

    Great stuff Kristen! I do try to provide great content and share it out across all social media platforms but find it difficult to get it all under control. There are so many different ways to schedule your posts and tweets but I don’t think I’ve found the right one yet.

    Reply
    • Kristen Wilson says

      07/02/2016 at 11:27 AM

      Just pick one and go with it Lisa… no need to stress on it. 🙂

      Reply
  17. Joyce Hansen says

    07/01/2016 at 12:15 PM

    I love the idea of social media as I run across all kinds of interesting information. But, really need to get a handle on it and schedule better and write some posts ahead of time so I’m not so pressured to respond. Thanks for drawing my attention back to the basics.

    Reply
    • Kristen Wilson says

      07/02/2016 at 11:27 AM

      So glad that you see the value Joyce and if you need any help, please let me know.

      Reply
  18. Carol Rundle says

    07/01/2016 at 12:53 PM

    Simple, good tips. I’ve been trying to be more personable in my posts, especially with my posts last week from convention. I get caught between the gurus who say you should talk about what you do and the ones who say you shouldn’t. Head spinning!

    Reply
    • Kristen Wilson says

      07/02/2016 at 11:28 AM

      You should talk about what you do.. but if you did it all the time, every post, you are seeming more salesy so mix it up Carol

      Reply
  19. Karen Grosz says

    07/03/2016 at 10:06 AM

    I started with trying to be everywhere, now I focus on PInterest and Facebook along with my FB Savvy Circle group. I found that creating a small group of women who want to be healthy has been the most beneficial for me. I am still doing it all in my early stages of my business, but hope to change that soon.

    Reply
    • Kristen Wilson says

      07/03/2016 at 8:51 PM

      That is great Karen.. having a group that you already know are interested does help.

      Reply
  20. Jackie Harder says

    07/05/2016 at 4:51 PM

    Damn it! I engage like crazy…but don’t pay much attention to fellow businesses. I need to start doing that. One of these days. Soon. Very soon. 🙂

    Reply
    • Kristen Wilson says

      07/05/2016 at 6:46 PM

      Yea Jackie, this is one of those things we all tend to forget, you are not alone! But hey I do for you, you do for me… usually works well.

      Reply

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Great ad partner!  

Kristen has been fantastic to work with. She knows Google Ads, will work with me on strategy and provides very thorough reporting. I'd recommend her to anyone!

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Great job and very nice service!  

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Despite being based in the UK we managed to find Kristen via referral. She has always delivered on brief, on time and on budget. The UK/USA distance was no problem either. The service has always been exceptional and all done with a happy positive attitude. Would definitely recommend if you are looking to outsource you PPC

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We were referred to Kristen from another business owner for Paid Ads on Google (PPC). I had been running PPC myself but wasn’t getting the results we needed and we were headed into our busiest time of year (Black Friday and Christmas) and we had hefty goals that we needed to meet. I had been frustrated with the lack of return and super busy with all of the other marketing responsibilities I needed to fulfil at the company.

So, we got started with Kristen and a $2,000 budget with the hope to get a 2.0 return on ad spend. Within the first week we were seeing good results and increased to $2,500 and ended the month spending $3,000. The following month we started with $3,000 and ended up spending $4,000. We were seeing a 3-4.3 return on spend and Kristen explained things really well and showed the results for her ads as well as our overall traffic which helped me understand our overall position going into the holidays.

The following month was our biggest month with the most aggressive goals and we spent $10,000 in Nov and $8,000 in Dec and still maintained at least a 3.3 return and up to 4.5 and never lost steam. Kristen kept me appraised of our spend and results and kept working on the ads throughout the month, working with me on our holiday promos and discussing the results of the ads and all traffic. I was relieved to know that I could focus on the other marketing efforts and responsibilities while Kristen took care of the ads and did so much better.

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Whenever I need to know how to do something with SEO, I know I can turn to Kristen for just the right assistance. She's at the top of the game when it comes to SEO and PPC marketing, and her knowledge has really helped me grow my online magazine. She's a great resource and her regular blog posts offer so much value. I treat it like a learning library. And you'll learn even more in person! With Kristen's help, my online magazine has grown rapidly. We're approaching our one year anniversary, and the growth we've achieved wouldn't have been possible without Kristen's instruction. If you need growth, call Kristen!

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Kristen is a powerhouse. She is one of the most knowledgeable people I know about SEO and social media. She consistently provides value of epic proportions. Kristen is generous and is a consummate professional. I highly recommend working with Kristen if you want to expand your visibility.

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There are no words to express my gratitude for all that Kristen Wilson has done to enable me to grow as a business owner, with a global presence. She is "brilliant"! Extremely proficient at her craft; she is efficient and genuinely cares about her clients.

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Thank goodness for "A Visual Business"!

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I would highly recommend working with Kristen if you need help with any SEO work, she's great.

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Attended League City Business Development Seminar August 28th. Kristen gave a very informative & energetic class on LinkedIn - I learned a lot! Thanks

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Kristen knows her stuff. She gave a great seminar today at the League City Chamber and reinforced why I need to use Social Media more.

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I am so glad I just happened to see this class announced on Facebook! I'm new to Texas and starting a new business . . . in case you didn't know, it's very difficult to start a business when you know no one! I learned so much in Kristen's class! I've already made some changes to what I was already doing and begun using ideas and applications she suggested!

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Kristen took a subject (SEO) about which I was completely ignorant and frankly, afraid of, and made it understandable. After just an hour with her, I'm confident that I can implement the changes she suggested. Her professionalism and knowledge are exemplary. I will heartily recommend you to others! Thank you!

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I took a class with Kristen on Social Media and while I knew a bit about how Facebook works but after the class and some additional question and answers, I began to understand better how it works. I just wish other people and business owners understood the filters in Facebook and the value of the comment and share versus the like. I would highly recommend Kristen’s classes, using her services or having her help you with a consultation as it would be valuable to you and your business.

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Kristen Wilson of A Visual Business knows about search engine optimization and social media marketing. Just a few tweaks here and there to my website and I have seen a difference in the stats. I really like how she also takes the time to not only explain what she will do, but breaks it down into laymen terms so I understand just how it will benefit my business. She's been a real treasure to work with!

Tracy Hughes   
All  

I have been impressed with Kristen's knowledge since the first time I met her. She knows her stuff when it comes to SEO, and she will help you maximize your efforts. Having a website isn't enough. We must know how to best attract the RIGHT people. Since applying her suggestions, my website has been in the top three with search engines. Get seen by using her services.

Lorraine Bosse-Smith   
All  

Kristen is a marketing machine, period. Results driven and client centric creating a perfect match for my clients and my way of doing business. Her attention to detail and organizational skills are unmatched along with the fact that Kristen is consummate professional.

Cindy phillips   
All  

I had the pleasure of attending Social Media/Network Marketing training today with Kristen Wilson, the owner of A Visual Business. She has a refreshing approach to a tedious process we all deal with, Internet Marketing. I was immediately able to take her ideas and implement them on my company's Facebook page with instant results. No sooner had I made the updates she taught in class, than responses started pouring in. If an Internet presence is key for your company, if curb side appeal is and element used in your Social Media, if you want to be the one that stands out in your industry, then Kristen has the components you've been looking for. The great thing is that the information is in a digestible format and will give you the edge you need to get your company noticed.

Debra dunn-kurzadkowski   
All  

I had a great call with Kristen this week, her one hour consultation was brilliant! Very informative, gave me everything i needed and more. Highly recommend using this service.
Sonya
www.theburgandyboudoir.com

Sonya Maachou   
All  

I have known Kristen Wilson for several months and have worked with her not only on my site but as a partner with one of my own website development clients. She is knowledgeable, responsive, thorough and very easy to work with. I would highly recommend her for anyone who is looking with help on SEO or PPC for their website.

Jackie harder   
All  

I started working with Kristen about a year ago. I just started researching around on creating a new website for my company and I ran in to her at a local networking group. She helped me create my current web page and boosted it to the top 3 home inspection web sites with in 7 months. She is always by the phone and is happy to help . Thank you Kristen for all your hard work and your honest opinion it really shows in my business everyday.

CHRIS mURPHY   
All  

I can't recommend A Visual Business strongly enough. I have spent thousands of dollars on traditional magazine ads that yielded little to nothing in return. Kristen goes out of her way to ensure that her customers are happy and well taken care of. She always exceeds our expectations.

When I reached out to AVB, Kristin reviewed my website in advance, and at our first meeting, she suggested a lot of improvement before we initiated the contract. Within days of moving forward, our new patient volume increased dramatically. We have been consistently busy ever since.

Dr hamid kantara   
All  

Kristen is working with me on my Website with Terrific results. She has helped me understand the importance of local content and persuaded me to blog more often. She's also made very constructive insight on layout, design and general website flow. I highly recommend her services.

Paula smith   

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