Keyword research is important when working on content marketing and that can go for websites, blogging, Adwords or PPC campaigns and even to print marketing; but here, we are talking about internet marketing. On the internet, you want to use words that are associated with your business (keywords) but words that your consumers use, not just you. There will be many variations and don’t you worry, Google is smart enough but you have to be sure to put these keywords in your blog/website content. But in order for the consumers to find your stuff, the search engines have to find it to index it which in turn gives you the potential to be found in search. You still with me? If not, do a search on my website for SEO or check out some of my blogs, if they aren’t listed in this blog.
After the keyword research
Now you know what keywords you need on your website, be sure that you are sprinkling them throughout your content – you know, the words on the page that the readers actually see, and hopefully read. However, as you are sprinkling these keywords about… don’t get carried away by overdoing it and keyword spamming the heck out of your reader – you’ll lose them quickly!Take the time to research your keywords, then sprinkle them in your content, don't stuff! Click To Tweet
Remember, the point behind a specific page is to explain A product or service or write a blog about A topic. Are you seeing the bigger picture here >>>> A <<<< not explaining ALL of your services on a page, but the one services. I think it is relevant to freshen your memory about a blog I wrote about The Secret to Pages on your Website.
Explain the page with keywords in the meta data
Further, the even bigger picture, is to explain that product or service in the content, then do the same in the meta tags, header tags (h1, h2, h3) or alts tags, staying within the character limitations – all the while using the keywords that are associated with that service or product. This will make it super clear to search engines what this page is about which gives you a higher chance to be found in the search engines results for similar or exact keyword search queries for the same keywords.
Don’t get carried away by stuffing keywords in everywhere
Surely you can explain what your product or page is without stuffing the heck out of the keywords. For say you are a car dealership and are writing content for the services page, you might want to steer clear of text like – We service all cars, makes and models such as service for Ford cars, service for Taurus cars, service for Saturn cars, (okay, I’m not a car person).. but I think you get the point of the redundancy of it all. You can get some of those words in with more than a sentence and in one place talk about cities, another mention the types of vehicles you service, cars, pickup trucks (versus pickups, trucks, pickup trucks)… you get the point?
One last thing – Content
If I could express one other point since we are talking about keyword rich content – please please please be sure that all of your pages have content on them, you know, those words. Don’t waste a page by not putting content on them and be sure it is quality content, not keyword stuffed content!
Bottom line:If you have a page, you should have plenty of keyword rich content – simple! Click To Tweet
This one was a little more basic, but hopefully you will go back and take a look at each of your pages or blogs and ensure that it is clear and evident what each page is about with keyword rich content and optimized pages using simple ninja SEO tricks that you can do! Should you have any questions, please feel free to contact me with questions or to enlist my search engine optimization or marketing consulting services.
Have you done research on your keywords?