Social media is an ever so necessary media in order to conduct your business and engage socially. I thought it would be helpful to mention a few social media etiquette tips. Several, okay I must admit pretty much all of them are pet peeves of mine so be advised, be warned and well, take notice because if it bothers me, I’m sure it bothers the heck out of many others. Feel free to share and heck, feel free to add some of your own in the comments below.
Facebook Group ‘Invites’
First and foremost Facebook group ‘invites’ indicate that it’s an invitation. However, when someone gets ‘invited, that would mean someone has the choice to participate, right? This is NOT the case with Facebook groups. It seems too often that people just add all of their friends or followers into these Facebook groups to benefit themselves and not considering the end user, the person invited. I’ve written an extensive blog on why it’s not a great idea to invite people to groups in another blog post so be sure to check that out. And for the love of all things, put your Facebook Group link in view and let others decide whether they want to be in your group, or not!
Invite means choice, you aren’t giving them a choice with adding them to FB groups. #justsayinClick to tweet
LinkedIn is considered a business-to-business and is similar to that of Facebook in that you engage with other people however the difference is that LinkedIn is typically more business-to-business in nature and not so socially fun. (However, that’s just me so I still add the fun. lol) However, when you’re engaging with people or inviting people to connect on LinkedIn, you are usually doing so in a business matter.
So the 1st point to be made is when you request to connect with somebody you would think that one would maybe share the reason why they think the connection would be great rather than just invite invite invite invite invite. This is especially true with people that you don’t know or business owners that you wish to further communicate with or get to know. A great practice or tip would be to send this connection request via ‘Connect’ and send a message stating hey, we are in such and such group together or went to such and such school together and thought it would be great to connect with each other so that we can mutually refer, connect, engage or find some reason that benefits both parties…blah blah blah.
After the connection – build the relationship
Second, after you have connected with someone, WORK the relationship first. Why I am saying this is because it’s about connecting, building a relationship and not spamming their message inbox the minute they accept your request. I have connected with folks on LinkedIn just to get hit with a Join XYZ group or why I should use their services. Huge No No! Build a relationship first and leave your sales out of it… if you continue to provide value to them, they will see it and likely come to you. Or, provide the value, build the relationship, watch what they post THEN reach out for your sales stuff.
Twitter and Auto-Everything
I know this maybe be somewhat of a controversy with some, but hear me out.. then yell at me in my comments! 😉
Many find it to be beneficial to auto private message (dm) someone that connects with them but I find that they are always so salesy and I personally, don’t even look at them! I understand that you may have tools that:
- help you connect with folks
- help you respond to all new followers
- help you add folks to lists
- help you send a dm or live tweet to people who xyz
And, I get that this might be your way to initiate conversation and that’s all good and all, however…. consider this:
- when you auto dm or tweet someone, be sure you follow up or you are defeating the point of social media
- when you auto dm or tweet someone about your services, what if they offer the SAME service – FAIL!
- when you add someone to a list, be sure they aren’t on that list already?
- I’ve noticed that IFTTT doesn’t put you on the list twice, but I’ve seen where I have mentioned someone, say daily and daily I am “added to” the same list… kind of annoying, no?
- test test test your automatic stuff. I’ve seen auto responses come across all crazy, it just doesn’t make sense and that shows your followers/consumers that you didn’t take the time to test it out – FAIL!
So, however you decide, just keep in mind some of these things when you start going all automatic robo on everything.
Okay, the social media world has gone round and round on this one and where they are appropriate and where they are not. Let’s just say, that in most places (social media channels) they are noteworthy (in moderation) and more so in various social platforms than others. Most places, having 1 or 2 is suffice, except on Instagram where it’s known that 20-30 is acceptable. Now, I don’t like them and they are annoying but that’s me….and likely because people are abusing them or overusing them in places they shouldn’t.
So, the point should be, consider the social media or place you are using them and consider your audience to determine whether it is ultimately appropriate for your business and how many you add.
It’s Not About You – Selling
This one is like a conglomeration of sorts… but all have to do with each other quite well. You have to remember that you are in business FOR your consumer because without them, you have a hobby!
It’s not about you
So, you have to remember that what you post and what you share are for the consumer. You need to continue to provide them with value so they will keep coming back and/or even share your value to their friends, families and business cohorts. Further you have to keep this in mind when you are posting your promotional stuff that it should not be all the time. Consider this – if you were to only see post only about products and services all the time and have someone else’s business shoved down the throat all the time, what would you do? BOUNCE, right? You would unfollow them and likely not use their services…. you know, like that pushy car salesman? You purposely go to a different dealership where they don’t pressure you. This leads to how you sell…
Don’t over sell
Keep in mind that you are a consumer and you don’t like a business, product or service being shoved down your throat, so keep that in mind when you are posting and sharing to continue to provide value but to offer up your services or products. It shouldn’t be the 1st priority but it should be present!
Tagging and Appreciation
There are two sides of this equation so hear me out. When you are overselling or trying to get others to see what you are doing, on your personal page, you may think that you must tag others. This is like spam, in my opinion, in that you are tagging them because YOU believe they need to see something. Now, that person gets notified for every post on that image or post. How RUDE! This is done purely for your benefit.
When you see someone do good or you are wanting to share an appreciation for a person or client and you share how awesome they are, you may tag them in a post. This is done to share about that person and thank them or appreciate them for something they did. This is more like a mini review and done purely for their benefit.
Do you see the difference? Be sure you aren’t tagging folks for them to see something you want them to see for your benefit but feel free to give shout outs about other people or businesses who are doing good things!
Last minute thoughts
It’s important that you consider your consumers and work to continue to provide them value. Remember that you are a consumer to someone and what you would want to see.
- Think of the Golden Rule – do unto others as you want done unto you.
- Be sure when folks do things for you that you reciprocate to them.
- Don’t forget to check over your content for accuracy, misspellings and proper grammar.
I hope this is been beneficial and providing you a few tips about what to do and not to do on social media and give you a little insight on what you can do better. If you have any questions please feel free to contact me and I will be happy to discuss any of the above or anything as it relates to social media and how to do social media better. Don’t forget about my Facebook Video Series which teaches you how to run your business on Facebook with step by step videos on how to do it ALL.
If you have some pet peeves or social media etiquette fouls.. let me know in the comments below!