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You are here: Home / blog / New Year Business Review – Time to Get On It!

New Year Business Review – Time to Get On It!

12/09/2015 By Kristen Day 28 Comments

Take a look at your 2015 business, what can you do better?As we approach the end of the year, we need to consider where our business is going and any changes that need to be made for the New Year. Start with taking a look at what you may already have going on and how it’s working for your business. Then, look at what you may not be doing but know you should or need to, then start to plan that into your goals for 2016. Also consider that some things you are doing and well, you really shouldn’t be.

Know you can’t do it all

Understand that we know we can’t possibly do everything, but there are experts that can help you with your business. Consider that there are some of you (okay, us) that still want to have our hands at least into some of it, so take the time to learn enough of what you need to THEN give it away. It’s called delegation. Keep in mind that you would start with tasks/projects/items that you are more comfortable with and that obviously would benefit you and your business. Don’t forget, whatever you aren’t an expert in and you can afford to outsource it, you really need to suck it up and just do it, outsource that is. Consider the money you are wasting TRYING to do something you aren’t rocking at!

Do what you excel at and outsource the rest – plain and simple! Click To Tweet

Things that are important for your business

Now let’s just take a quick look at some of the things that you might have done for your business this past year, that you or your business needs or things that you are considering a priority for next year:

  • Social media – social media is a great venue for your business and a manner in which you can engage with your following, potential clients, friends and current clients. Know that your clients are there, but also your competitors so it is ideal to consider social media in your overall marketing
  • Email marketing – This is similar to the above (social media) but keep in mind that you aren’t always posting when your consumer is online so this is a great venue to bring it to your consumer and stay top of mind. BTW, your list is like the GOLD in your business folks. If you don’t have this, I would say, make this your TOP priority… now!
  • Website – Okay, maybe the top priority is to have a website, THEN the email marketing to drive traffic BACK to your website. Keep in mind that whoever holds your website, holds the power so don’t give it away. Be sure you have your own website with your own content and product or services and you pay for your domain name (url) and your own hosting. Gold people!
  • Blogging – This is a great way to put you out there as an industry expert in your field and put value in the hands of your consumer via your website, which by the way, having more content on your website makes you more available to your consumers. What? If the search engines can find you and all of your awesome content, then your consumers will be able to search for you.
  • Search engine optimization – In other words, SEO is what helps the search engines find you so your consumers can find you. SEO has a lot to do with keyword rich content, titles, meta tags (description, alt tags and header tags) and links. Get to know it.
  • Your personal sanity – Okay, well, this is a must at any time, but sometimes we need to be reminded. We can’t have a healthy and wealthy business if we aren’t healthy, right? Find ways to keep your sanity folks.Take a look at your biz goals and be sure you are on track for success
  • Tools – Oh my, this past year I have found a tool that made my life easier. Now, know, that shit happens to good people and I went through a lot of growing pains for a few tools that I use, but in the long run, I’m still thinking I made some great decisions for tools in my business. Tools are what aid us in doing our business more effectively, efficiently and more better. Yes, I just said more better! Check out some of my tools.
  • Plan B – As an entrepreneur, we are it! Be sure that you have other options or back-up for should
    you get sick, a natural disaster, your computer crashes or you need legal help!
  • Goals – Do you set annual goals for your business? These need to be reviewed at least annually and reminder, they need to be SMART – specific, measurable, attainable, relevant and time-bound. I’m such a planner but I notice it is kind of something I lack… but it will be a priority for me! (Thanks to Jackie Harder)
  • Time management – Another tough one for me and many. Women have been trained to multi-task, but how is it really helping our focus on those tasks? You need to find out what works for you as far as getting your work done right the first time and well. It’s all about prioritizing and keeping your power of your schedule. I am a part of a time management group (free and paid version – also thanks to Jackie Harder) and while I am very organized, structured and the like, still know I have a lot to learn. It’s a small price to pay to take my nights and weekends back. Visit Time Tips Pro
Boom your business by upping your game – what are you going to rock at next year? Click To Tweet

Now, what are you currently doing and how can you incorporate it into your business? And if you are currently doing it, how can you improve?  Share with us what you are going to do next year to improve your business, and make it BOOM!

Should you need any help with those goals or time management, don’t ask me… or the sanity, unless you want to go grab a margarita with me. 😉  As far as the tools, social media marketing, website management, email marketing, blogging or search engine optimization – I would be happy to assist – contact me right away to get started. No better time than the present!

~Kristen

Kristen Day on FacebookKristen Day on GoogleKristen Day on LinkedinKristen Day on Twitter
Kristen Day
Kristen Day
CEO/Founder of A Visual Business
Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with search engine optimization, social media marketing, email marketing and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her riding her Honda VTX1300 or drinking a margarita.

Filed Under: blog, email marketing, search engine optimization, small business owners, social media marketing, time management Tagged With: business review, goals, planning, seo

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Comments

  1. Elizabeth O. says

    12/15/2015 at 9:37 PM

    When building a brand or a business, it’s definitely important to utilize all the tools you can use to help you. It’s so nice that most of these are free all you need is to take advantage of them.

    Reply
    • Kristen Wilson says

      12/16/2015 at 3:00 PM

      It sure is Elizabeth… why do all the work from scratch when there are great tools to help us out!

      Reply
  2. Jackie Harder says

    12/16/2015 at 11:29 AM

    Wow! What a great shout-out, Kristen. Thanks so much! And thanks for your comment about email marketing. I’ve gotten a lot better about that, but still need to do more. Your comment about websites is right on the money, too. If you’re investing your time and money in social media but don’t have a website to send people to, you are wasting your money. Great read! xxoo

    Reply
    • Kristen Wilson says

      12/16/2015 at 3:00 PM

      You are welcome Jackie, I don’t take blog shout outs lightly and you are welcome… helpful reminder that the gold is in our website and ways to drive traffic back to them!

      Reply
  3. Meghan Monaghan says

    12/16/2015 at 1:42 PM

    Why do I always walk away from your blogs with a long to-do list? LOL! Oh, I think it’s because you know your stuff! Good thing I’ve dedicated the next six weeks to a mini re-launch of our biz to get the important stuff done. Time management is still one of my major areas of improvement. You’ve got amazing advice, smarty pants! Now I need to implement. 😉

    Reply
    • Kristen Wilson says

      12/16/2015 at 3:01 PM

      Ummmmm, thanks Meghan? lol Thanks for the compliment, and from someone in the industry, I take that highly. Thank you so much… get your time management in check, it will be worth it’s weight in gold!

      Reply
  4. Sonya says

    12/16/2015 at 2:33 PM

    I have an awesome diary I’ll be setting new goals in.
    Unfortunately with sales dropping due to FB’s non existent organic reach, I am not out sourcing a lot any more, so I’m a busy working mama again.

    Reply
    • Kristen Wilson says

      12/16/2015 at 3:03 PM

      That’s great Sonya, I hope you are able to Boom your Biz again… and actually, I know you will!

      Reply
  5. Carol Rundle says

    12/16/2015 at 6:15 PM

    Thanks for the ideas. As my business closes in on its one-year anniversary, it’s amazing to me how much has changed. My focus has sharpened, my skills have improved (and continue to do so) and I’ve outsourced where I can afford it. I’m looking forward to a great 2016!

    Reply
    • Kristen Wilson says

      12/17/2015 at 4:43 PM

      You are quite welcome Carol. 1 year? Awesome. I’m into my 3rd right now! Yes, and a lot has changed here too! We will ROCK 2016

      Reply
  6. Beverley Golden says

    12/17/2015 at 2:27 PM

    Thanks for the great list of things to consider and do, Kristen. You always offer very clear and succinct steps to get where you want your business to go. As I do several different things in my life, it’s important to set up a structure so that my time is utilized most effectively to include them all. Happy and memorable holidays to you!

    Reply
    • Kristen Wilson says

      12/17/2015 at 4:43 PM

      You are quite welcome Bev, I surely try to provide value in an easy to understand manner

      Reply
  7. Mary Hill says

    12/18/2015 at 10:22 AM

    I am not in a business per say. I want to grow my blog readership next year so that I can work toward publication as an author. Social media will play a large role in that growth. thanks for the tips.

    Reply
    • Kristen Wilson says

      12/23/2015 at 9:44 AM

      I can understand that Mary… but you have a readership, so that’s essentially your biz. As an author or artist.. you will want to grow your following on your blog AND your social media.. to grow your brand – YOU!

      Reply
  8. Linda Carmical says

    12/18/2015 at 6:15 PM

    All great info, but the one that hits home with me the most is “Know you can’t do it all.”! I’m one of those who likes to have my hands in everything and what I don’t know, I like to be told how and do it myself. Letting go of control and delegation are on my resolution list for 2016.

    Reply
    • Kristen Wilson says

      12/23/2015 at 9:45 AM

      Yes Linda… we as small biz owners TRY to do it all because of funding, but consider the time and money cost factors. Let go and delegate the time and money sucks! lol

      Reply
  9. Liz Mays says

    12/20/2015 at 4:53 PM

    I definitely need to do more outsourcing. The time consuming things are just not helping me get where I need to be.

    Reply
    • Kristen Wilson says

      12/23/2015 at 9:46 AM

      Yes ma’am. Let me know if you need any help Liz!

      Reply
  10. Stacey Werner says

    12/20/2015 at 9:32 PM

    I am taking the last few days off this year to reflect and plan. After 5 years of working on my own I am finally going to set up goals and have realized that I can’t do everything on my own if I am going to be successful.

    Reply
    • Kristen Wilson says

      12/23/2015 at 9:47 AM

      Awesome Stacey, we need to recoup ourselves so we can reevaluate our businesses.

      Reply
  11. Roslyn Tanner Evans says

    12/21/2015 at 7:31 AM

    I always lov reading your blogs as they point me in the right direction. This year I have a few things to focus on and new ones to learn and implement. We are starting our 3rd year online e-commerce, and couldn’t have gotten this far without the support of some special people.

    Reply
    • Kristen Wilson says

      12/23/2015 at 9:49 AM

      Thanks Roz, so glad that my blogs have provided such value. Congrats on your anniversary… seems like the biz is going well! Glad to have met you!

      Reply
  12. Katarina Andersson says

    12/23/2015 at 4:31 PM

    Great article, Kristen…and definitely I need to review stuff for next year, to do it all better. 🙂

    Reply
    • Kristen Wilson says

      12/28/2015 at 10:46 AM

      Thanks Katarina! You are well on your way!

      Reply
  13. Sandra - The Foodie Affair says

    01/12/2016 at 10:50 PM

    I need to focus on time management. Only so many hours per day to work with, so I need to find a way to make the most of it, especially since I have a full-time job outside of blogging!

    Reply
    • Kristen Wilson says

      01/15/2016 at 4:34 PM

      Girl I know that is true. Time management is key, especially with women! Thanks Sandra!

      Reply
    • Kristen Wilson says

      01/17/2016 at 4:19 PM

      We all need to have our time management down Sandra… even with a FT (or not) job outside of blogging. 😉

      Reply

Trackbacks

  1. Everything You Need to Know to Kill It This Year - Your Business That Is! - A Visual Business says:
    12/27/2016 at 6:26 PM

    […] had done a 2015 Review blog and while that one was pretty good, if I do say so myself, providing a lot of links to other blogs, […]

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Highly Recommended!  

Kristen was amazing in helping us build 2 websites for our childcare center. She was very helpful, took the time to walk me through everything and made sure all of our questions were answered. Thanks for everything 🙂

director.mdcc@gmail.com   
Kristen Rocks!  

Kristen listens to your current online marketing strategies (or absence of), asks pertinent questions to better understand your vision and goals for your business or organization, and then proposes options as she digs into her tool box of experience and resources. She has been a gem to work with! She will teach you what you want to know to DIY, or she can do the work for you if you prefer. She's the perfect team player to buddy up with. I highly recommend Kristen, A Visual Business.

Sandy Goe   
Exceeded Expectations!  

Kristen did amazing job across the board, for our website build. She kept the process simple, and I could not be happier with the end result. Simply fantastic!

Dennis Stetzel   
Great Professionalism and Results!  

After living through an absolute nightmare of outsourcing the managmement of our Google Ads account that cut our revenue in half, we were introduced to Kristen. She took a professional approach, working with us to understand our business, set-up some straightfoward campaigns, regulary review and tweak and always working with a sense of urgency, attention to detail and great communication, turned things around. Just a few months later, we are now moving past our previous peak and into new territory in the number of leads, conversions and revenue.

Tom Howard   
Great ad partner!  

Kristen has been fantastic to work with. She knows Google Ads, will work with me on strategy and provides very thorough reporting. I'd recommend her to anyone!

Liz Adamson   
Great job and very nice service!  

We have been extremely pleased with your work for us and would happily use you again in the future! We will certainly recommend you as an outsourced service and would naturally ask you to work with us in the future should we need more help.

Uniquecapture   
First class service and super friendly too..  

Despite being based in the UK we managed to find Kristen via referral. She has always delivered on brief, on time and on budget. The UK/USA distance was no problem either. The service has always been exceptional and all done with a happy positive attitude. Would definitely recommend if you are looking to outsource you PPC

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Alicia Gonzales   
Paid Ads - She's Been Amazing  

We were referred to Kristen from another business owner for Paid Ads on Google (PPC). I had been running PPC myself but wasn’t getting the results we needed and we were headed into our busiest time of year (Black Friday and Christmas) and we had hefty goals that we needed to meet. I had been frustrated with the lack of return and super busy with all of the other marketing responsibilities I needed to fulfil at the company.

So, we got started with Kristen and a $2,000 budget with the hope to get a 2.0 return on ad spend. Within the first week we were seeing good results and increased to $2,500 and ended the month spending $3,000. The following month we started with $3,000 and ended up spending $4,000. We were seeing a 3-4.3 return on spend and Kristen explained things really well and showed the results for her ads as well as our overall traffic which helped me understand our overall position going into the holidays.

The following month was our biggest month with the most aggressive goals and we spent $10,000 in Nov and $8,000 in Dec and still maintained at least a 3.3 return and up to 4.5 and never lost steam. Kristen kept me appraised of our spend and results and kept working on the ads throughout the month, working with me on our holiday promos and discussing the results of the ads and all traffic. I was relieved to know that I could focus on the other marketing efforts and responsibilities while Kristen took care of the ads and did so much better.

I would recommend Kristen to any business owner looking to improve their visibility online and to grow their business with paid ads. She’s been AMAZING.

Heather Harrington   
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A Visual Business has been a valuable part of the solution for our association. Responsive to needs and prompt in providing results.

Major Scott A. Huesing USMC | President | 2nd Battalion 4th Marines Association   
Website  

The most professional and knowledgeable woman I have ever had the opportunity to work with.
Very helpful and responds immediately to my every request and concern.
Definitely a cut above the rest!
You won't be disappointed and will surely benefit from using this company.

Rebecca Valdez   
Boosted My Business  

Kristen has really helped boost our business, but mostly she has really helped boost my confidence as a business woman. I could go to her with any questions I had regarding marketing and knew I would get an honest answer. She always made me feel like I was a priority!

Nikki   
All  

I've known and worked with Kristen for years now, but she continually challenges and helps me to improve my SEO, keywords, and business focus so that I can achieve the results I seek.

Recently, she taught me some quick yet powerful ways to enhance my blogs and website content. She knows her stuff and communicates it to you until you get it. I greatly appreciate her tenacity, knowledge, and assistance to make my business grow!

Lorraine Bosse-Smith   
Hands Down the Best PPC Expert  

I brought on Kristen and A Visual Business to handle a PPC project for one of Atomic Revenue revenue's corporate real estate clients. The client had previously been working with a digital agency that was mishandling their account. I brought in Kristen as the new PPC Manager and Strategist on the account and the results have been outstanding. The quality of inbound PPC leads has raised exponentially and the conversion rate on those leads is close to 40% - keep in mind this commercial real estate is in the millions of dollars for sales. We've gotten a very positive ROI working with Kristen and will continue working with her as long as possible! I can't wait to plug her into more projects.

Steph Nissen   
I Recommend A Visual Business  

Kristen is extremely helpful. I lost 90% of my sales as I migrated to a new domain. She helped me in gaining visibility through PPC for instant results and also started working on SEO for long term results. I recommend A Visual Business to the people who are looking for PPC and SEO services.

Jena   
Most everything I know about SEO, I learned from Kristen  

Whenever I need to know how to do something with SEO, I know I can turn to Kristen for just the right assistance. She's at the top of the game when it comes to SEO and PPC marketing, and her knowledge has really helped me grow my online magazine. She's a great resource and her regular blog posts offer so much value. I treat it like a learning library. And you'll learn even more in person! With Kristen's help, my online magazine has grown rapidly. We're approaching our one year anniversary, and the growth we've achieved wouldn't have been possible without Kristen's instruction. If you need growth, call Kristen!

Jennifer Quisenberry @ The Awesome Muse   
Hire Kristen if you want to expand your online presence  

Kristen is a powerhouse. She is one of the most knowledgeable people I know about SEO and social media. She consistently provides value of epic proportions. Kristen is generous and is a consummate professional. I highly recommend working with Kristen if you want to expand your visibility.

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If you want great SEO help, talk to Kristen!  

Kristen is amazing! She is incredibly thorough, easy to understand, and went above and beyond in the time we spent together. I feel equipped to make the changes she suggested and am ready to take my SEO to the next level.

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All  

Kristen is professional, efficient, and a magic worker. She fixed a problem on my site I have been trying to sort for a few years, and she did it patiently and with no fuss. I cannot recommend her expertise enough. My only regret is that I didn't know her when I was setting up my site as I know she would have saved me much time and many headaches. If you want friendly, professional and expert help, you don't have to look further than Kristen. She is definitely my go to person from now on.

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Appreciate the resources!  

Really appreciative of your resources. Thanks for sharing important info for the industry!

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I cannot say enough about working with Kristen. If you want fast, efficient and professional this is the place and Kristen is the lady!!! I tried the DIY and got so frustrated and resentful... one conversation with Kristen and she told me exactly what was needed to get my site up and running. I was so tired of DIY I asked her to GO FOR IT... and she did. I couldn't believe how quick Kristen took care of things that I had been working on for not only hrs but in a couple cases... days. I am over-the-moon happy with how things turned out and I know that Kristen will be my GO TO GIRL for all website and online needs from here on out. Don't waste your time on DIY... Kristen has you covered!!!

Misty   
All  

What a great experience I had working with Kristen. I've worked with other SEO companies in the past who talked a great game, but didn't really do a whole lot. Kristen goes above & beyond to make sure you understand exactly what it is she's doing and why she's doing it. I've learned quite a bit and enjoyed the processed.

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All  

There are no words to express my gratitude for all that Kristen Wilson has done to enable me to grow as a business owner, with a global presence. She is "brilliant"! Extremely proficient at her craft; she is efficient and genuinely cares about her clients.

She has diligently handled every concern and need large or small (SEO, blogging, website building, pluggin questions, coaching and so much more) for our organization with an extreme level of importance.

Thank goodness for "A Visual Business"!

Chris Roebuck   
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Thanks you sooo much for all of your patience and professional assistance with my website!

Natalie Poole   
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Just Brilliant! I live in the UK and have had several Skype calls with Kristen to help me with some SEO work on my corset business. I ranked silly like on pages 40 nine months ago, now on several keywords i am on page 3! In my niche, that's pretty impressive.
I would highly recommend working with Kristen if you need help with any SEO work, she's great.

Sonya Maachou   
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Attended League City Business Development Seminar August 28th. Kristen gave a very informative & energetic class on LinkedIn - I learned a lot! Thanks

Natalie Poole   
All  

Kristen knows her stuff. She gave a great seminar today at the League City Chamber and reinforced why I need to use Social Media more.

Jim Koontz   
All  

I am so glad I just happened to see this class announced on Facebook! I'm new to Texas and starting a new business . . . in case you didn't know, it's very difficult to start a business when you know no one! I learned so much in Kristen's class! I've already made some changes to what I was already doing and begun using ideas and applications she suggested!

Angie King   
All  

Kristen took a subject (SEO) about which I was completely ignorant and frankly, afraid of, and made it understandable. After just an hour with her, I'm confident that I can implement the changes she suggested. Her professionalism and knowledge are exemplary. I will heartily recommend you to others! Thank you!

Carol rundle   
All  

I took a class with Kristen on Social Media and while I knew a bit about how Facebook works but after the class and some additional question and answers, I began to understand better how it works. I just wish other people and business owners understood the filters in Facebook and the value of the comment and share versus the like. I would highly recommend Kristen’s classes, using her services or having her help you with a consultation as it would be valuable to you and your business.

SUKI BLOOM   
All  

Kristen Wilson of A Visual Business knows about search engine optimization and social media marketing. Just a few tweaks here and there to my website and I have seen a difference in the stats. I really like how she also takes the time to not only explain what she will do, but breaks it down into laymen terms so I understand just how it will benefit my business. She's been a real treasure to work with!

Tracy Hughes   
All  

I have been impressed with Kristen's knowledge since the first time I met her. She knows her stuff when it comes to SEO, and she will help you maximize your efforts. Having a website isn't enough. We must know how to best attract the RIGHT people. Since applying her suggestions, my website has been in the top three with search engines. Get seen by using her services.

Lorraine Bosse-Smith   
All  

Kristen is a marketing machine, period. Results driven and client centric creating a perfect match for my clients and my way of doing business. Her attention to detail and organizational skills are unmatched along with the fact that Kristen is consummate professional.

Cindy phillips   
All  

I had the pleasure of attending Social Media/Network Marketing training today with Kristen Wilson, the owner of A Visual Business. She has a refreshing approach to a tedious process we all deal with, Internet Marketing. I was immediately able to take her ideas and implement them on my company's Facebook page with instant results. No sooner had I made the updates she taught in class, than responses started pouring in. If an Internet presence is key for your company, if curb side appeal is and element used in your Social Media, if you want to be the one that stands out in your industry, then Kristen has the components you've been looking for. The great thing is that the information is in a digestible format and will give you the edge you need to get your company noticed.

Debra dunn-kurzadkowski   
All  

I had a great call with Kristen this week, her one hour consultation was brilliant! Very informative, gave me everything i needed and more. Highly recommend using this service.
Sonya
www.theburgandyboudoir.com

Sonya Maachou   
All  

I have known Kristen Wilson for several months and have worked with her not only on my site but as a partner with one of my own website development clients. She is knowledgeable, responsive, thorough and very easy to work with. I would highly recommend her for anyone who is looking with help on SEO or PPC for their website.

Jackie harder   
All  

I started working with Kristen about a year ago. I just started researching around on creating a new website for my company and I ran in to her at a local networking group. She helped me create my current web page and boosted it to the top 3 home inspection web sites with in 7 months. She is always by the phone and is happy to help . Thank you Kristen for all your hard work and your honest opinion it really shows in my business everyday.

CHRIS mURPHY   
All  

I can't recommend A Visual Business strongly enough. I have spent thousands of dollars on traditional magazine ads that yielded little to nothing in return. Kristen goes out of her way to ensure that her customers are happy and well taken care of. She always exceeds our expectations.

When I reached out to AVB, Kristin reviewed my website in advance, and at our first meeting, she suggested a lot of improvement before we initiated the contract. Within days of moving forward, our new patient volume increased dramatically. We have been consistently busy ever since.

Dr hamid kantara   
All  

Kristen is working with me on my Website with Terrific results. She has helped me understand the importance of local content and persuaded me to blog more often. She's also made very constructive insight on layout, design and general website flow. I highly recommend her services.

Paula smith   

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